From Creative Director to Inventor

Don Smith is an inventor and in 2016 he founded his own Invention and Disruption Practice called One Hundred Flowers.

He consults on innovation, invention, disruption and creative strategy and also runs a business developing his respiratory invention, The 1nhaler.  

Until 2016, Don was an award winning Creative Director in both the Advertising/Marketing and Digital business transformation fields, which he then left to begin a new career as an inventor, looking to bring his philosophy on innovation and invention into the fields of health, energy, environment and sustainability.

His first invention, the 1nhaler is a revolutionary, single dose, dry powder inhaler. The business is one of Scottish Enterprise’s High Growth Ventures Portfolio companies, and Don has become a regular speaker at respiratory industry events.

Don’s strategic approach to innovation, invention and disruption theory, helps businesses in a number of sectors to embrace the value of innovation.

He has recently been involved with projects relating to Artificial Intelligence in life sciences, business modelling in financial services, blockchain technology in healthcare, data-driven innovation in transport and travel, and marine conservation in tidal energy.



Career highlights:

  • Don has been recognised in the BIMA Top 100 as a leading Innovator and Entrepreneur.

  • Don recently delivered a TEDx talk on his approach to Invention which can be viewed here.

  • Don has won over 200 industry awards including D&AD, Cannes, Campaign, Drum, DADI’s, BIMA, Webbies and Clios.

  • He has lectured on creativity, innovation and strategy for Edinburgh University, Napier University, Manchester University and Newcastle University.

  • He has contributed to, and written for The Drum, Marketing Week, The Herald, Campaign Magazine and Econsultancy.

  • Reinventing the Automobile Association from a breakdown recovery business into ‘The fourth emergency service’.

  • Developing award winning, facial recognition technology for Expedia to track viewer sentiments across their digital channels.

  • Increasing organ donation registration in the UK by 400% using behavioural psychology techniques in a radical new campaign approach.

  • Working with the BBC natural history department to develop innovative, immersive, audio-visual, virtual reality, broadcasting technology.

  • Building innovative, reverse-augmented reality technology for CBS to engage global fans of Star Trek to their broadcast platforms.


Employment history

2017- Present

1nhaler Ltd, Founder and Inventor.

The 1nhaler (TM, Patent Pending) is a revolutionary single-dose, dry-powder pulmonary inhaler the size of a business card. Currently going through a primary investment phase to deliver a first stage prototype and viability testing, the device is designed to deliver dry powder API's through the pulmonary system.

The 1nhaler has multiple USP's, but convenience, immediacy and efficacy are at the heart of the delivery system. It can theoretically deliver any API that can be created as a dry-powder, respirable particle formula.


2016- Present

One Hundred Flowers. Founder and Director.

Having developed a proprietary invention and disruption methodology, Don began life as an Inventor by opening his own ‘practice’ in 2016.

Through One Hundred Flowers, Don consults with external businesses, both direct, with clients like STV, Newsquest and M&G Prudential, and through professional services consultancies such as Deloitte Digital, KPMG and in Scotland AA+B, CreateFuture and Nile.

The practice also serves as an R&D business, developing early stage inventions in the fields of health, energy, environment and sustainability, before spinning out into separate businesses once IP has been protected. The first of these spinouts is 1nhaler Ltd.



Executive Creative Director, Realise Ltd.

Don was one of three members of the Realise leadership team and helped to grow the company into one of the biggest and most revered Digital Agencies in the UK. Realise became part of the St Ives Group in 2014 and it is still growing globally.

Over the course of his time with Realise, Don delivered strategic, transformative solutions for companies like Greyhound, Expedia, Lloyds, BBC, Standard Life Investments, Heathrow, Universal Films, Channel 4, Nikon, Tomy Toys, AXA, Scottish Widows, Philips, The English Football League and many more.



Creative Director, The Union Advertising Agency.

Don worked at The Union for ten years, joining when it was still a start-up and helping it to grow into one of the largest and most awarded agencies in Scotland. Delivering award winning campaigns for clients such as the Scottish Government, Baxter’s, Velux, and Organ Donation Scotland.



Art Director, HHCL and Partners.

Campaign Magazine’s agency of the 90’s headhunted Don after his ground-breaking campaign for Irn Bru. This saw him spend two years working amongst London’s best strategic and creative minds. During his time at HHCL, Don launched the online bank Egg, BA’s budget airline GO and turned The AA into the Fourth Emergency Service.


1995 - 1997

Art Director at Faulds Advertising.

Don Spent two years at one of Scotland’s most financially successful agencies, Faulds. During his time there, Don was involved in successful campaigns for Standard Life, Scottish Power and British Midland.



Art Director, The Leith Agency.

Within his first year of graduate employment, Don was part of the creative team that won the Irn Bru account from legendary London agency BBH. The subsequent campaign transformed the brand into one of the most provocative in the UK, leading to both commercial and critical success and placing The Leith Agency on the map as one of the UK’s leading ‘Hotshop’ agencies.


You can reach Don at or or on 07545745725

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